We buildexperiencesstart to finish.
North B Labs is an experiential technology studio. We build experiences that connect people to real places, real data, and each other.
Working tools
Experiences
Step in.
Real data and real places, turned into experiences that pull you closer.
Waypoints
The natural world, made visible.
A cinematic globe of real wildlife data: hundreds of species from GBIF records, NASA satellite layers, and field studies — mule deer walking their 150-mile Wyoming corridor, woodcock flying their actual GPS tracks, the passenger pigeon's records ending at a single mark in Cincinnati. Every caption names its source. Nothing is faked.
Persona engine
In developmentCardinal
A voice for physical places.
Cardinal gives a venue, an event, a room a persona of its own — a host that knows the space and answers people in real time, by voice or on screen. You decide who it is: the name, the tone, what it knows, where the lines are. And the space quietly learns how people actually move through it.
The point
See more.
Something real is always sitting just out of reach — a dataset nobody can read, a landscape nobody can hold in their head, a story a place can't tell about itself. The information exists. The understanding doesn't. That gap is the work.
Accuracy and emotion aren't a tradeoff. A map of every recorded black bear sighting is moving because every dot was a living animal — the connection comes from the truth.
So the experiences we build run on real, citable sources: live data where it exists, field records where it doesn't, and when something isn't known, it says so. Sometimes that takes the shape of a space that can explain itself to whoever walks in. Sometimes it's a globe you can turn in your hands. Same act every time — take something true, and help people see more in it.
Products
Five apps. One studio.
Our own products, designed, built, and run here — each with its own brand and its own users. Tap in.
Capabilities
The whole product, or any piece of it.
We work as a fractional product team — for a single sprint or a multi-year build.
Product Engineering
Web apps, iOS, backends, and the infrastructure that runs them. We build the whole stack.
- Web apps (Next.js, React, TypeScript)
- iOS & cross-platform mobile
- APIs, Postgres, real-time, auth
- Infra, deploys, observability
Experience Engineering
Technology that meets people in a room — or on a globe — and hands them something true.
- Interactive data experiences & living maps
- Personas, voice, and applied AI
- Real-time displays and installations
- Three.js, canvas, native rendering
Web Design & Build
Marketing sites that show up sharp. Product interfaces that don't get in the way.
- Marketing & launch sites
- Product UI & design systems
- Headless CMS, MDX, edge-native
- Animation, micro-interaction, perf
Strategy & Discovery
Sometimes the hardest part is figuring out what to build. We help work through that part too.
- Product strategy
- Customer & user research
- Roadmaps, scoping, estimates
- Launch planning and rollout
About
A small studio. Experiential technology.
North B Labs designs and builds its own technology — the products, the experiences, and the code underneath them. The people you talk to about a project are the people who do the work, from the first conversation through the launch.
Software, web, data, AI — whatever the work calls for. Running our own products keeps us honest about what it takes to run something real.
Experience
Software built for Fortune 500s, top-10 US private companies, and main-street shops. Lately: helping companies put AI to work.
Build what works
We measure ourselves on what actually runs in production.
One small team
The people who design it are the ones who build and run it.
Direct
You talk to the people doing the work.
Hello.
Sitting on something worth understanding?
If it deserves to reach more people than the ones who collected it, that's the conversation. Email is the easiest.